ILT was born from a desire to bring the subject of Typography to the masses. All too often, articles on typography are rather bland and, although informative, do little to elicit feelings of wow.
So, ILT is designed to inspire its readers, to make people more aware of the typography that’s around them. We really cannot escape type; it’s everywhere: on road signs, shampoo bottles, toothpaste, and even on billboard posters, in books and magazines, online … the list is endless, and the possibilities equally so.
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