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The Web site model and the Web app model

From http://www.sthlmconnection.se/en/blog/appification-web

Choose the Classic model if:

The product is mostly page/document based.
Accessibility for people with disabilities and SEO is non-negotiable.
Your project scope is large and the budget is limited.

Choose the App model if:

You have specific requirements that are difficult to fulfill with ordinary web pages.
Your project is focused and feature-driven, and you can afford some extra effort.
You want to package the product as a “native” mobile app.
You need offline capabilities.

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