What Agaric stands for in two sentences plus asterisk (brainstorm)
Agaric... what the dictionary has to say:
any fungus with gills on the underside of the cap, such as a mushroom [Greek agarikon]
- ag·a·ric (gr-k, -grk)
1. Any of various mushrooms of the genera Agaricus, Fomes, or related genera, having large umbrellalike caps with numerous gills beneath.
2. The dried fruiting body of certain fungal species in the genus Fomes, formerly used in medicine, especially to inhibit the production of sweat.
[Middle English agarik, a kind of fungus, from Latin agaricum, from Greek agarikon, from Agari, a town in Sarmatia.]
The feeling of happiness in being near her continually grew, and at last reached such a point that, as he put a huge, slender-stalked agaric fungus in her basket, he looked straight into her face, and noticing the flush of glad and alarmed excitement that overspread her face, he was confused himself, and smiled to her in silence a smile that said too much.
– Anna Karenina by Leo Tolstoy
Nobody cares for planting the poor fungus; so she shakes down from the gills of one agaric countless spores, any one of which, being preserved, transmits new billions of spores to-morrow or next day.
– Essays, Second Series by Ralph Waldo Emerson
What Agaric stands for:
Networking -- supporting multiple people and projects in a -- what is the term? it's not altruism nor barter or quid pro quo but something in between. It's sort of like the karma systems. You do things without expecting any direct return.
As for meaning of Agaric, freedom is part of the meaning, and sharing /everything/ -- code, knowledge, processes (once we have some), and helping to support people and projects in this huge network that is the internet and life... that's there too.
Kathleen Murtagh, 2008 November: this should be incorporated in our branding: http://www.rincondelmisterio.com/el-extrano-fenomeno-de-los-hongos-que-brillan-en-japon/en/
Current one-sentence definitions
First sentence of Agaric.com, reused regularly: Agaric Design Collective uses the power of open source free software, the internet, and people to build sites that give control to our clients and their communities.
Twitter/Identi.ca version: Agaric Design Collective does web development with open source free software for people who do things.
helping all people gain the most power possible over their own lives
The ultimate two sentence / 20 second version of what Agaric is
Agaric makes powerful web sites for people who do things. As a collective of skilled workers, Agaric collaborates with you and open source free software communities to develop tools and build platforms that fit your needs to connect ideas, resources, and people.
Our goal is the most power possible for all people over their own lives.