How Google users search

Submitted by Benjamin Melançon on February 11, 2009 - 5:50pm

books.google.com
Will let you "Find this book in my local library"
Using their deal with http://WorldCat.org

My friend, built a lot of Google's search, searches for "Patience, Grasshopper" and find nothing that explains the reference (from Kung Fu).

92% say they are good at search
66% search less than one a day

How are they confident in a complex skill

People get answers and are happy. We can make them two or three times as happy.

We count on many searches being simple.

"Reach new customers on Google"
+0.75

over "Advertise your business on Google" and such

"Click to begin »"
+24.4

over the generic and competitors such as

"Sign up now »"

Adding a coupon code and Recalculate button

Essentially all UI changes cause a measuarble change in performance.

Even background color.

Particularly sensitive changes:

Aspects of expertise:
pure engine technique
domain knowledge
assesment
information mapping
search strategy
[and one more]

Search engines will continue to change

penguins site:*.aq

define:

Searched words:

what makes a good searcher how people find things online Googling stuff

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