How Google users search
Will let you "Find this book in my local library"
Using their deal with http://WorldCat.org
My friend, built a lot of Google's search, searches for "Patience, Grasshopper" and find nothing that explains the reference (from Kung Fu).
92% say they are good at search
66% search less than one a day
How are they confident in a complex skill
People get answers and are happy. We can make them two or three times as happy.
We count on many searches being simple.
"Reach new customers on Google"
over "Advertise your business on Google" and such
"Click to begin »"
over the generic and competitors such as
"Sign up now »"
Adding a coupon code and Recalculate button
Essentially all UI changes cause a measuarble change in performance.
Even background color.
Particularly sensitive changes:
- 500 milliseconds (a half second) can make a 20% revenue difference.
- Vertical spacing
- ... and others
Aspects of expertise:
pure engine technique
[and one more]
Search engines will continue to change