Drupal and CiviCRM Jane Goodall Institute non-profit session

In summary: CiviCRM and Drupal worked great for us. Not really any detail, maybe a good add for non-tech people in an org.

Cricket Wallace
[in glorious dreadlocks and a suit.]

Organization is mission driven.

Jane Goodall
UN Representative for Peace
and of course known for her chimpanzee reearch

Roots & Shoots Youth Programs
and
Community Centered Conservation (in Africa)

We're not necessarily people who use the internet a whole lot.

We're trying to get our stories out.

We needed better tools.

Spread our message, strengthen our brand, get the funding we need.

You may have a noble cause, but if no one knows you, it doesn't help when you apply for corporate grants.

More robust tools:
Drupal and CiviCRM

When you get a quote back with X dollars and a million after that...

We chose Drupal because

• It's not cost prohibitive
• We can try now things

CiviCRM gave us some really cool tools
Very robust

Didn't expect e-mail to get responses, it did very well.
Tracking who came back from the e-mail to the site.
Process donation forms
Then we branched out - higher quality e-mail.
We could track their clickrought from e-mail through what the

Trellon activism module

Normal NGO of a million dollar to 20 million dollar

Took our financials and had it import.

I love CiviCRM. And i was a skeptic.

How often does someone get

Mailing list up 300%,
500% ROI!

6 months, all don by Trellon.

Tied Drupal accounts to Facebook.

http://drupal.org/project/activism

Hoped for at best 10% return on 3,500.

We got 10,000 names.

A few people used e-cards on the web site, not even the built-in forward-to-friend capability.

People could find the activism module's tools for sharing.

Donald Lobo is here, at a BoF right now.

Workflow: Editors have a list of things that need to be reviewed. Certain posts are sent directly to individual people.

Added one more layer, to be marked to go to layout.