From http://www.tsne.org/site/c.ghLUK3PCLoF/b.3015841/k.F9A6/Articles__Electronic_Advocacy_Practices.htm
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blockquote>What is Online Advocacy?
One of the more recent developments in nonprofit advocacy has been the development of online advocacy techniques. Also called electronic advocacy, Internet Advocacy and Activism Online, these techniques use the Internet and other types of high technology to promote policy change.
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McNutt and Penkaukaus (2000) argue that these activities can be grouped into four interrelated processes: Gathering and Analyzing Information, Educating and Developing Awareness, Organizing and Coordinating Supporters, and Applying Pressure.